Adnexa planning desk
Make the next rupee count.
Explore your media mix, understand the economics and identify launch gaps before committing a budget.
Use your own assumptions. Example inputs are illustrative, not market benchmarks. These calculations run in your browser; estimates are not guaranteed results.
Plan your budget and break-even point.
Margin should include product and variable fulfilment costs before advertising. Use a consistent tax basis; fixed overheads and repeat purchases are excluded.
- Estimated revenue
- ₹2,50,000
- Estimated ROAS
- 2.50x
- Break-even ROAS
- 2.88x
- Orders to break even
- 115
- Acquisition cost incl. fees
- ₹1,150
- Contribution after advertising
- -₹15,000
How this is calculated
Orders = spend ÷ cost per click × conversion rate. Revenue = orders × order value. Break-even ROAS = (spend + fees) ÷ margin ÷ spend. Contribution = revenue × margin − spend − fees.
| Scenario | Conversion | Contribution |
|---|---|---|
| Lower | 1.50% | -₹40,000 |
| Base | 2.00% | -₹15,000 |
| Higher | 2.50% | ₹10,000 |
Choose your channel mix.
Allocate the monthly media spend above. Percentages must total 100%. This is your scenario, not an automated recommendation.
Campaign readiness check.
Answer all six checks to receive your assessment.