Service
Media Planning & Buying
Strategy, budgeting and buying across every screen and channel.
The problem this solves.
Budget is usually split across channels by last year’s split and defended by whoever owns that channel. Nobody holds the allocation question itself, so money moves slowly and late.
How we work.
01
One plan, every screen
Social, search, the open web, apps and CTV are planned in a single allocation rather than negotiated between separate specialists.
02
Algorithmic allocation
The Media Module models budget against reach, frequency and expected outcome per channel, and re-allocates as live results come in.
03
Transparent buying
You see what was bought, where it ran and what it cost. Managed spend, fees and platform costs are reported separately, never blended.
What you get.
- Channel strategy and budget allocation
- Audience definition and targeting design
- Programmatic, social and search buying
- Connected TV and OTT buying
- In-flight pacing and re-allocation
- Media authentication and spend reconciliation
See it working
Model a budget in Signal Desk
The allocation model that sits behind a plan, with every projected figure labelled as a model rather than a promise.
Common questions.
- Is media commission disclosed?
- Yes. Managed spend, platform cost and Adnexa’s fee are reported as separate lines. Blended reporting hides exactly the number a client needs.
- Can you buy connected TV in India?
- Yes — CTV and OTT inventory is planned, bought and measured alongside digital rather than treated as a separate broadcast line.
Talk to us about media planning & buying.
A short discovery call, then a plan built against your actual channels, budget and reporting requirements.