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Platform

The Adnexa Engine.

A coordinated approach to campaign planning, creative, media and reporting, delivered as a service.

One pipeline, not three handoffs.

Most campaigns lose their thread at the seams — between the idea and the plan, between the plan and the buy, between the buy and the report. The Engine removes the seams.

  1. 01

    Concept

    A creative territory written against the media plan it will run in.

  2. 02

    Creative

    Masters produced, then versioned across every format the plan needs.

  3. 03

    Plan

    Budget allocated across channels by model, not by last year’s split.

  4. 04

    Buy

    Executed across social, search, open web, apps and CTV.

  5. 05

    Optimise

    Creative and allocation adjusted continuously against live outcomes.

  6. 06

    Report

    Spend and outcome reconciled into one figure that survives a finance review.

Creative module

AI creative intelligence.

AI-assisted workflows support creative concepts, variants and format planning. An approved master becomes a full format suite as a render rather than a second production cycle — which is what makes structured creative testing affordable rather than aspirational.

Operate it yourself

Creative Studio

Explore creative directions and discuss the formats your campaign needs.

Open Studio

Media module

AI audience and buying.

Audience and allocation planning across social, search, the open web, apps and CTV. Allocation is modelled against reach, frequency and expected outcome per channel, then re-allocated as live results arrive.

See the inputs

Signal Desk

Budget, break-even and readiness tools with visible assumptions.

Open Signal Desk

Measurement module

Unified measurement.

One data layer reconciles spend and outcomes across every channel, so a conversion is counted once rather than claimed by everyone who touched it. Performance is attributable to a specific creative variant and a specific placement — which is what makes the next decision obvious.

Why it matters

Reporting your finance team will actually sign

Managed spend, fees and platform costs reported as separate lines that reconcile to invoices. Modelled figures labelled, everywhere.

Insights & Reporting

Common questions.

What makes this a platform rather than an agency service?
Adnexa brings creative planning, media execution and reporting into a coordinated service. The engagement scope defines the tools, integrations and responsibilities.
Can we use one module without the others?
Yes. The measurement layer in particular is often the entry point, running over media partners a client already has in place.

See the Engine against your own campaigns.

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